A friend of mine once told me a story about a holiday auction he attended. One of the items on the auction block was stunning floral arrangement that everyone wanted. And he knew it. So when the action started, he immediately set the price…and it was expensive. Finally, the bidding war came down to two…him and a woman. She was determined to purchase the arrangement, but every time she bid higher, he would out bid her. The price was too high! Frustrated and angry, the woman finally gave up and lost. Triumphantly, the man smiled, paid for the floral arrangement, turned around and handed it to the woman!